The equal competitors are coming up with their new tariffs, plans ,special packs and their varying services to prove themselves to be much competitive and trying to anchor them firmly in this mobile sector. Still many new operators are yet to launch their services in days to come but existing ones don’t seem to leave a bit of it.
They convinced the people by their VAS plans and tariffs too. Currently the Tata Docomo came up with its services with an all new tariff scheme of pay per second which has brought out a massive revolution in the market. DOT’s mandatory urged every operator to go with pay per second scheme.
On 30th Oct the leading mobile service provider Bharti Airtel launched their much awaited “Pay Per Second” tariff all throughout India.The tariff comparison with Airtel and TATA Docomo is as follows,
* Airtel with its inception on 2001 renders number of customers but their tariff, call rates to different network makes confusion and remains unstable. But Docomo’s 1p/sec throughout India makes consumers to keep track of their account and controls expenses.
* Airtel has kept different SMS charges even in their Pay Per Second plan with local sms being charged at Re.1 and National SMS at Rs.1.50, whereas Docomo introduced SMS charges based on the number of characters. No recharges are needed to opt for per second calling after one year.
* Package activation of Airtel ranges from Rs.64 to Rs.99 and varies from circle to circle. Docomo’s does not charge anything extra for activating the per second pack since the tariff plan by default is on per second basis.
* The Airtel tariff calculation is hard ranging from 1p/sec to 1.2p/sec , but 20% higher to other operators whereas A2A calls are kept at 1p/sec and that to other operators are charged at 1.2p/sec. But Tata Docomo is offering a limited period offer of STD calls at 1p/sec.
* Post paid customers are abandoned from VAS, IVR calling, etc .Docomo is quite opposite to this post paid subscribers enjoy those services.
* But Airtel is older than Docomo so it has compact network links than Docomo , so this is the place where Docomo has to establish itself.
Meanwhile it is found that Docomo with both GSM and CDMA network added over ‘4 million’ subscribers in September, beating market leader Bharti Airtel yet again. Airtel had 2.5 million new users in September.
The battle has just begun as new operators are still to join the war.Source- Call bharat
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